MemoStick®

MemoStick® allows you to offer your advertising customers a direct channel for communicating with their target audiences. MemoStick® brings the concept of direct advertising to the newspaper by calling on the recipient to take action. The advertising model is designed for use with short-term campaigns involving limited offers at a clearly defined location. It therefore follows that MemoStick® is equally suited to selective, targeted support for mid- to long-term advertising within the context of more comprehensive campaigns.